Senior Apparel Designer & Creative Director

Hello, I’m Ketzya

I am an enthusiastic and innovative designer known for my creative vision and solid problem-solving skills With over 15+ years of experience in the dynamic realm of athletic apparel design. My diverse background includes creating complete collections, running socials and designing for top athletes, providing me with a unique perspective on establishing and evolving brands. Having worn many hats throughout my career, I bring a deep understanding of hard work and determination needed to drive progress.

Now, I am eager to apply my wealth of experience to a forward-thinking company, contributing ideas and designs that fuel brand growth and innovation. I am excited about the opportunity to play a key role in shaping a distinctive and enduring brand identity within the realm of athletic apparel.

Experience

Creative Director/Senior Designer | Imperial Point
2022 – Present

Spearheaded custom sports uniform designs for college and club teams, achieving a 100% client satisfaction rate
Managed content creation and acted as a one-person marketing department, overseeing social media channels, marketing materials, ads, and collateral
Led marketing campaigns, email blasts, and utilized 3D renders for web design
Demonstrated custom design leadership, diverse design management, and innovative strategy development

Senior Apparel Graphic Designer | Lacrossewear/Dynasty Athletics
2017 – 2022

Led design initiatives for a medium-sized athletic apparel brand, driving a 54% increase in product sales
Created graphic artwork, managed new product development, and spearheaded technical designs
Developed seamless textile patterns and 3D garment renders, enhancing product visualization
Collaborated on web development and layout design, as well as pattern layout for printing processes

Senior Graphic Designer | HYLA USA
2016 – 2017

Contributed significantly to the creation of packaging and marketing materials across diverse channels
Crafted compelling collateral for sales presentations and advertising, both in print and digitally
Managed product photography, web design, and social media content creation
Played a pivotal role in driving sales through innovative marketing strategies, contributing to a record-breaking year